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RTModels
RT Models - ADMIN
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Technical Skill Requirement: Low
Difficulty: Easy Don't overlook other HTML code elements to extras a little more love from the search engines. You can boost your rankings and nudge visitors along your "buy path" by providing more information in your HTML code. Here are some of the ways you can easily boost your search engine rankings: Use text headings (using heading tags <H1><H2><H3>) Text placed within a heading tag is used to briefly describe the topic of the section of a page it introduces. The use of text "heading" tags is important to the user as visual clues, but they are also used to indicate the importance of the words or phrases to the search engines. It allows search engines to make better sense of the words and phrases on the page in a way that changes in font size doesn't. Some sites don't use them because they don't like the way they look, but heading tags can easily be made to look any way you like by including them in your style sheets. Use Inter-site "anchor text" links Creating keyword-rich internal text links within your site will also help. Use this tactic in moderation as too many links between your pages can actually harm you. Testing has shown good results by creating links between the first 10 pages that you will find listed in. Google's results when you search for site:www.mydomain.com (simple add "site:" to your home page URL, all as one word, and search for that "combined" word in Google) Use Image Alt Tags Alt tags (Alternative Text Tags) were developed so that if an image is unavailable, you can still see an alternative text description of it. However, alt tags are also an additional type of content, in which you can display information to visitors and search engines by using the alt and title attributes, like this: <img src="smilingbaby.gif" alt="Smiling Baby" title="Smiling Baby"/>. Note that search engines will index the both the alt and title content, but usually prefer the title content if available. |
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