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RTModels
RT Models - ADMIN

| Data inscrierii: 15/Aug/2012 |
| Mesaje: 35 |
| Localitate: Constanta |
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Technical Skill Requirement: None
Difficulty: Low to Moderate
Publishing keyword-rich autentic content is absolutely crucial to ranking highly. All you need to do is transform your list of carefully selected keywords into pages of unique web content. Write pages of at least 200 words of unique text, incorporating one, two, or at the most three of your chosen keywords into the copy of each page. Your home page may have less content, but should target your most important two or three keywords.
What does unique text mean? It means that you cauzează original content. It means you haven't simply copied verbatim from other websites or blogs. If you don't have enough of your own ideas about content look at what other have written, then re-write it making it better. You can make it shorter and more concise, or longer and more detailed. Just don't copy it.
Search engines must find and "read" keyword rich copy on your pages so they can properly classify or "index" your site. The frequency (or density) of keyword usage is also important. For best results repeat each keyword or phrase, or variations of the phrase, 2 to 4 times within your copy (depending on its length). Be sure to put it at least once in a headline using the <H1> or <H2> HTML code. More is not better. A higher keyword density than this can often cause search engines to penalizing your site. Never use "invisible text" or text on your Web pages that is the same color as the background. It will also result in search engine penalties.
Placing keywords on your website:
Your website content should be written first for real people, and second for search engine crawlers. For your website to be successful you need to keep both in mind. Keywords are important for both audiences. They help real people skim your page, and help the search engines figure out what your page is about.
Writing marketing copy for your website doesn't need to be difficult and it surely doesn't need to be lengthy. In fact, keep three simple things in mind, along with your keywords, and it'll practically write itself: Benefits, Benefits, Benefits!
Don't just tell the customer you have a great widget at a great price. Tell them what that widget will do to make their lives better, easier, safer, more important. If it saves them time, improves results, etc. - tell them that, and briefly tell them how. Show then the Benefits, not the "features."
Always tell the truth. You can say anything ,but if its intentionally misleading, your profits and your business are going to be short-lived. Make your website copy sizzle, and make it sell, but always make it honest.
Make it personal: all about You and Your. It might not seem like much, but if you can drop ?your? into your copy, it?s sure to draw the customer in, whether they realize it or not.
Before you put up new content on your site, read it and then read it again out loud. If you can, have someone else look it over. There?s nothing worse publishing great copy that?s tarnished by typos.
Nine good places to use your keywords:
1. In your page title. This is what appears at the top of the browser window when someone visits your website. (See step 8 below)
2. In your page description. Visitors don't see this, but the search engines do. This is the two lines of text that appear below the main title in search engine results. (See step 9 below)
3. In your page URL. Use keywords, not strings of alphanumeric characters, in the URLs of each page of your site. Search engines will index them much better and display them higher in search results. Creating page URLs with keywords helps those pages rank higher. Simply insert the linked-to page's targeted keyword phrase into the hyperlink whenever possible. Here is a good example from Allrecipes.com: Allrecipes.com/Recipe/Fettuccini-with-Salsa-Cruda-and-Feta/Detail.aspx
4. In the headings and subheadings. Make it easy for your readers to very quickly see what your page is about by using lots of headings and subheadings.
5. In the first sentence and your first paragraph. Make sure your important keywords appear first -- the earlier, the better.
6. In the last paragraph. Also use your keywords at the end of your content.
7. Elsewhere in the page copy. When keywords fall naturally throughout your article, consider bolding them. But don't go overboard with it or it will become a distraction. However, if it makes the article easier to skim, bold your keywords.
8. In your text links. Instead of linking to words like "click here," use your keywords in your link anchor text.
9. In the ALT tags on images. The search engines can't understand images. With every image, include a bit of text called the ALT tag and use your keywords in that text. (See step 10 below)
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